Category Archives: Management

Alliance Business School – Dual Degree Program

ALLIANCE University of Antwerp, Belgium

The University of Antwerp and ALLIANCE Business School jointly offer a dual degree dual campus program.

PROGRAM ADMINISTRATION

Program components include:

– Students enrolled in the Dual Degree Dual Campus program will spend their first year at ALLIANCE campus in Bangalore followed by an industry internship program either in India or abroad. After completing their internship, students will continue their second year at University of Antwerp Management School, (UAMS) Belgium.
– In the second year of academic course work, UAMS will offer the Masters in Global Management Program in Antwerp, Belgium.
– Upon successful completion of the Program, students will be awarded the degree of Post Graduate Diploma in Global Management from Alliance Business School and Master of Global Management from the University of Antwerp Management School.

PROGRAM ADMISSION

To qualify for admissions to the PGP-MGM Program, students must meet the standards for admission, specifically;

– Can demonstrate a record of 60% or higher throughout their studies
– Taken the CAT/MAT and attained a minimum score of 80 percentile
– In the event that a candidate has not taken CAT/MAT, he/she should attain a score above the seventieth percentile on the Alliance Aptitude Test (AAT). Candidates who have taken the GMAT and obtained a score of 550+ are exempt from AAT
– Successfully met the additional screening criteria including a group discussion, delivering an extempore presentation and an interview.

THE UNIVERSITY OF ANTWERP AT A GLANCE

The University of Antwerp (UA) is located in the historical centre of the city of Antwerp. The UA has almost 12,000 students and over 850 academic faculty and researchers. The UA has been awarded the prestigious label by the ‘Association to Advance Collegiate Schools of Business’. AACSB accreditation is the international hallmark of excellence in management education. The University of Antwerp Management School (UAMS) offers two types of courses: Master courses and Executive courses. While being academic the courses are also very practice-oriented. Scientific thoroughness and practicality are the trademarks of every program. The courses offered by the UAMS are extensive and diverse. There are twelve Masters and more than sixty short or long term Executive training courses in various fields. UAMS yearly welcomes over 3500 new participants to its programmes, of which more than 300 are foreigners from 30 different countries.

Determining Kpi Metrics For Measuring Brand Impact On Your Business

The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant. Traditionally a business has been viewed by senior management as split into discrete divisions, sales and marketing, production, HR, IT, legal and accounting. Some divisions created revenue and b the brand identity was important for customer recognition and action needed to be taken to maximize that while other divisions created cost that reduced the brand value and this needed to be cut. Following this methodology would logically result in increased profits.

This led in practice to highly dysfunctional decision making with, for example, IT staff being cut only for decreased effectiveness across the business producing reducing sales generation and increasing costs in other parts of the business.

Decreased profitability was the result of making otherwise perfectly logical business decisions based on KPI metrics.

The Balanced Business Scorecard seeks to address this dysfunctional approach to business management and looks at how the entire business operates as a cohesive, holistic whole. Viewing all divisions of the business as creating value allows for logical rational business decisions that do lead to increased shareholder value and enhanced profitability.

Is measuring traditional brand metrics still relevant?

The blunt answer is yes, the company brand is perhaps more important than it ever has been but how the brand is being used has probably altered greatly as is how the value of a brand is perceived not just by customers but also by shareholders.

For many listed companies the value ascribed to the company brand accounts for more than a third of the company share value. In many instances, brand value accounts for far more than that. The issue is how do we measure brand value and what metrics are available for us to use as part of a Brand KPI tool.

Using financial metrics for brand performance measurement you will find the following as the primary metrics to monitor and analyze:

– Sales Generation – measures brand as a factor in the purchasing decision
– ROI – measures the ROI using the accounting goodwill value and treating it as any other balance sheet asset
– Transaction Value – looks at the contribution from product lines and product mix and the impact of the brand on that contribution
– Growth Sustainability -this is a measure of how much the brand is contributing to sales rate growth without the business introducing further investment to gain that market share.

Financial value is probably the simplest metric to determine as we can extrapolate “goodwill” valuations using accounting and financial data coupled with share price information. At least with share pricing information we have a set finite value that the market is placing on our business and the financial accounting information can give us a basis for determining how much of the price the market will pay for a share is determined by the valuation of the goodwill.

Measuring brand perception and performance is trickier as we dealing with nebulous concepts that we know have an impact but cannot directly measure. Performing customer awareness surveys will help in providing a measure of how well known the brand is with consumers in a given section of the population or target market segment. All of these can be measured but the metrics that are produced are based upon subjective questioning and even more subjective answers.

Tea Business Management Vs Tea plantation Management

Tea Plantation Management:

There are two aspects in tea business. One is cultivation of tea with processing in the factory. This is called as Tea Plantation Management. Tea Plantation Management includes the cultivation of tea crop till harvest of green tea leaves and manufacturing of processed teas for the market.

There has been continuous research and development as for as the cultivation practices are concerned. The quality and growth of plantation depends on the agro climatic and cultural practices adopted in the estate. The final characters of the processed tea leaf or dust depend on the tea processing in the factories.

The basic products for the commercial tea business are tea dusts and leaves which are the final products in the tea factories.

Tea Business Management:

-Tea Business’ starts from the time when the processed tea leaves and dusts come out of the factory. Production of tea rests with the planter’s management portfolio while the tea business management lies with the tea traders who buy teas from hundreds of such tea planters. Tea business has special elements of management and exceptional functions as the raw tea products from the factories are to be converted and presented in a manner that they are easily accepted and enjoyed by the consuming people.

Identification of Best Teas:

The tea dusts and leaves coming out of various factories are not same in quality. They have varied characters and un-uniform functions while making the final drinks. There comes the need of special tasks and responsibilities to identify the best quality teas that gives good color, taste and flavor. Identification of best teas requires some definite scientific methodology other than the traditional tea tasting.

Tea Blending for Consistency:

When you have such knowledge, you will become successful in tea procurement. A little more of knowledge in tea blending makes the final product always uniform and acceptable by the target group of consumers. You need to pack them in attractive brands and sell them with innovative marketing techniques suitable to the area of operation.

Tea Business: How to Become Successful In Tea Business?

1.The very first basic requirement is Knowledge of scientific tea testing, tasting and blending. This is acquirable through a book titled Tea Taster: How to become a Tea Taster? This book can give you all that you require in this business.

2.The second one is participating in a Training Program in Tea Business Management. You will gain practical knowledge in identification of best teas and blending them to suit the market needs. You gain more confidence.

3.Third idea is Practicing to -buy guaranteed super blends from the trainers’ till such time you gain confidence in identification and blending procedures. This is to tide over the starting trouble and smooth ride in the trouble some markets. You will just -buy pack and sell’ to save time and money and get a name in the consumer market.

You will get all the three one by one and become highly successful in this tea business.

Pnk Guru is a trader friendly Tea Scientist to make things easier for the tea merchants. He is further a Business Strategist to assure a fast and sure success for you in this lucrative tea trade. Earning big money is possible in this trade with great turnovers and value added tea products. Get connected and share the success and bring home the prosperity.

Please visit: http://tea-taster.blogspot.com/

Employee Training 101

Although it may feel like a waste of valuable work time, new employee training will ultimately save your business time and money. Without such a focused experience, employees will be lagging in their understanding, drifting in their interest, and dragging in their productivity. Of course, proper training does not have to be massively time-consuming. There are three simple goals that should be met in any employee training program. New employees should

1. Learn about the business, it purpose, and the means by which it attends to that purpose
2. Learn about their own purpose within the business
3. Learn about the means by which they can attend to that purpose

Now, for an employee to effectively learn these points, it will take more than a PowerPoint presentation. But that doesnt mean it has be boot camp, either. If you follow the recommendations below, you can execute a functional training program without spending an excessive amount of time and effort in doing so.

Prioritize. You can maximize the impact of a training experience by focusing upon matters that relate directly to the new employees position. Boil the employees function down to about 3 primary tasks, and spend the majority of the training sessions focusing on these areas. This will save you time and will help place emphasis on the knowledge that really counts.

Delegate. As you choose a trainer, be sure that this individual is well experienced in the tasks being taught. Also be sure that the trainer is patient, clear, and personable.

Schedule. Since it doesnt always flow with the normal office routine, training time can often get lost in the shuffle. But the best way to introduce a new employee to your company is by demonstrating your commitment and resolve to properly instruct all team members. So lock in a set date or collection of dates during which the training will occur, and avoid rescheduling!

Evaluate. Before taking your employee to the next level, make sure that the previously covered information is well understood. Progressing hastily is often as useless as not progressing at all.

Re-evaluate. Employee training should be an ongoing effort. Whether one has been a member of the business for 6 months or 6 years, it never ceases to be important that the employee is consistently stimulated and challenged to progress in the quality of their work.

To maintain a well-functioning business that strengthens and grows with each passing year, it is imperative that managers plan for the consistent training of employees both old and new. If you train with care and strategy, you will find that the time invested in training cannot compare to the time and productivity saved in the long run.

International Journals – Transstellar Journal Publications and Research Consultancy Private Limited

International Journals – Transstellar Journal Publications and Research Consultancy Private Limited (TJPRC) is a privately held company, dedicated to the global dissemination of information through an unparalleled commitment to quality, reliability, and innovation. As of today, we are one of the leading national and international journal publishers and distributors of our research journals and serve more than 10 million scientists, research scholars, educational institutions, governmental bodies, corporate, scientific and engineering libraries and private research firms across the globe. In addition to the research paper publications, company also provides consultancy to research projects for various government bodies, research agencies etc and also assists Ph.D., scholars in their research papers and dissertations.

TJPRC publishes 110+ High Impact Factor (JCC) Journals which invites original articles from across disciplines ranging from Arts, Science, Humanities, Health Sciences, Medical Sciences, Natural Sciences, Engineering, Technology, Management etc. TJPRC journals are refereed, internationally reputed, abstracted and indexed in internationally reputed databases like: Ulrich’s Directory-USA; Ebsco (H. W. Wilson)- Ipswich,USA; Embase-New York,USA; Scirus- Netherlands; Cabell Publishing-USA; Directory of Open Access Journals-Sweden; Ergonomic Abstracts-United Kingdom; American Standards for Journals and Research (ASJR);Open Access Journals Search Engine (OAJSE)- Guwahati – 781006, Assam (India); Epernicus- USA; Mendeley London, United Kingdom; Research Gate- Berlin,Germany & Massachusetts,USA; CABI.

About TJPRC’s Promoter:

Prof. Dr. Manivannan Sethuraman is the Founder-Promoter of TJPRC. He has a successful track record in various leadership capacities in the Engineering operations, Quality & Process Management, Industrial Marketing and Production across Chemical Engineering, Manufacturing and Software Engineering disciplines. He has obtained the prestigious technical software certifications given by International bodies like SUN, Oracle, QAI, BEA Systems, PMI, IPMA.

He has published several articles in Computer Science, Engineering and Information Technology in the leading Indian and International journals, conferences etc., and has been an inaugural speaker at national and international conferences organized by leading Engineering and Technology institutions in India, Singapore, Taiwan, Dubai etc. Prof. Dr. Manivannan Sethuraman obtained his B.Tech., in Chemical Engineering from National Institute of Technology, Trichy, MBA from Thiagarajar School of Management, Madurai, MS (Software Systems) from BITS, Pilani, Rajasthan and Ph.D., from Anna University of Technology, India.

All journals have print and electronic ISSNs and almost all the prominent journals have HIGH Impact Factor (JCC) values.

Some of the reputed International Journals are:

International Journal of Computer Networking, Wireless and Mobile Communications, International Journal of Semiconductor Science & Technology, International Journal of Civil, Structural, Environmental and Infrastructure Engineering Research and Development, International Journal of Computer Science Engineering and Information Technology Research, International Journal of Electrical and Electronics Engineering Research, International Journal of Electronics, Communication & Instrumentation Engineering Research and Development, International Journal of Mechanical and Production Engineering Research and Development, International Journal of Business Management & Research, International Journal of Sales & Marketing Management Research and Development, International Journal of Human Resource Management and Research, International Journal of Accounting and Financial Management Research, International Journal of English and Literature, International Journal of Economics, Commerce and Research, International Journal of Mathematics and Computer Applications Research, International Journal of Medicine and Pharmaceutical Sciences, International Journal of Educational Science and Research, International Journal of Agricultural Science and Research, International Journal of Environment, Ecology, Family and Urban Studies, International Journal of Metallurgical & Materials Science and Engineering, International Journal of Automobile Engineering Research and Development, International Journal of Bio-Technology and Research, International Journal of Chemical & Petrochemical Technology, International Journal of Textile and Fashion Technology, International Journal of Industrial Engineering & Technology, International Journal of Business Management & Research, International Journal of Sales & Marketing Management Research and Development, International Journal of Human Resource Management and Research, International Journal of Accounting and Financial Management Research.

For More Details: http://tjprc.org/